With a long tradition as a tool of propaganda, the state radio of Mongolia was in 2004 transformed by parliament to Mongolia National Public Radio as a result of the democratisation of the country. SR MDO was contracted to assist in this transformation, financed by Sida.
The resulting collaboration, over a five-year period (2006 – 2010), led to many vital changes in the role of the MNPR in the new and struggling democracy.
An entirely new youth channel, P3, was launched in the capital city of Ulaan Bataar. The channel quickly established itself as one of the most popular among the audience, despite fierce commercial competition.
A complete overhaul of News and current affairs programming was done. An entirely new concept was introduced and launched, a daily current affairs programme on the national network, carried live. This programme, Tuscal, has over the years received several national awards for excellent investigative reporting.
Election coverage was a central part of the collaboration, particularly during the tumultuous parliamentary elections in 2008. An entirely new policy for election coverage was introduced for MNPR and was subsequently adopted by the Mongolian Public Television also.
New routines and concepts for HR were introduced within the company, including a new system for salaries and employment planning.
Management training, planning and setting up of editorial routines was also an important part of the collaboration.